Hellfire Bay is a beautiful pristine bay on the southeast coast of Western Australia. Our hot sauce was founded and developed by Ernest Austin. His passion and flare to create and experience fine food started during his teenage years growing up in Esperance. Working in the food industry around Western Australia has helped him appreciate the flavour and aromas of the many varieties of chilies and peppers available, and the impact they can have in our food.
There used to be a limited range of hot sauces available in rural Western Australia and the flavour was very blasé. When Ernest Austin met his partner, she introduced him to a bottle of buffalo wing sauce from Canada. Tasting the sauce was invigorating and re-kindled Ernest’s passion for cooking again. Now a local hot sauce that is high quality and robust is here!
Ernest started growing a cayenne chilli plant to get the spices he needed for cooking. From the first crop it produced more than he needed, by two months it had produced too much for him, and then the idea of making his own hot sauce to sell to others started. After a few trials, Gold and Red Sauce was developed having perfected the flavour and keeping the heat to mild to medium heat. Both Gold and Red Sauce work well as a base sauce and for everyday cooking.
Upon returning to reside in Esperance, Ernest started giving people bottles to taste test and arranged all the business requirements necessary. After positive feedback he started to sell at local markets and expand the range of sauces.
